Senior Designer | London

I'm a London-based senior designer working across brand, editorial, packaging, and digital experiences.

My approach combines visual design with systems thinking, shaped in part by a background in physics. I'm particularly interested in projects that involve organising complexity - creating identities, publications, campaigns, and customer experiences that feel clear, coherent, and easy to navigate.

Over the past decade, I've worked across luxury hospitality, publishing, beauty, and lifestyle brands, translating ideas into design systems that work consistently across multiple touchpoints.