Senior Designer | London
Creating clear, consistent brand experiences that help people navigate, understand and connect with brands.
Selected work
Dim Sum Library
A visual system for menus, packaging, and guest collateral designed to bring consistency to a premium hospitality experience.
Aqua Kyoto (Global)
Creating a global identity system for Aqua Kyoto's Paris expansion, later adopted across international locations.
Spell Magazine
Redesigning an editorial publication through clearer content architecture and a more mature visual identity.
Aqua Restaurant Group
Selected campaigns, collaborations, motion graphics, and print design created across global hospitality brands.
Seoulista Beauty
A motion-led campaign simplifying a technical skincare product through clear visual storytelling.
I like bringing clarity and consistency to complex design projects.
Whether I'm designing a website, campaign, publication or visual identity, I think about how everything works together, from the first impression to the smallest details. Good design isn't just about making something look better; it's about making it easier to understand, easier to use and easier to maintain.
My background in Physics has influenced the way I think about problems: breaking them down, looking for patterns and building systems that are logical, scalable and consistent.
12+ years creating brand, digital and campaign work across hospitality, beauty, publishing and retail.
Experience includes restaurant launches, product launches, editorial design, packaging, websites and multi-channel campaigns for clients across the UK, Europe, the US and the Middle East.
