Senior Designer | London

designer | London

Senior Designer | London

I bring clarity to complex content through brand systems, editorial thinking, and digital design. My work spans print and digital, with a focus on hierarchy, structure, and visually cohesive experiences.

I bring clarity to complex content through brand systems, editorial thinking, and digital design. My work spans print and digital, with a focus on hierarchy, structure, and visually cohesive experiences.

Selected work

Luci

Premium hospitality refresh across print, digital, and physical touchpoints.

Spell Magazine

Editorial system designed to improve readability and engagement across print and digital.

Aqua Kyoto (Global)

Global identity launch system rooted in kamon-inspired crest design.

Dim Sum Library

Packaging and visual system focused on tactile detail, structure, and contemporary Asian references.

Aqua Restaurant Group

Experimental hospitality graphics developed across motion, social, and custom print formats.

Seoulista Beauty

Motion-led campaign explaining a skincare system clearly.

I design hierarchy first, so content reads clearly before style is applied.

I design hierarchy first, so content reads clearly before style is applied.