Senior Designer | London
Turning complex information into clear visual experiences
Selected work
Dim Sum Library
A visual system for menus, packaging, and guest collateral designed to bring consistency to a premium hospitality experience.
Aqua Kyoto (Global)
Creating a global identity system for Aqua Kyoto's Paris expansion, later adopted across international locations.
Spell Magazine
Redesigning an editorial publication through clearer content architecture and a more mature visual identity.
Aqua Restaurant Group
Selected campaigns, collaborations, motion graphics, and print design created across global hospitality brands.
Seoulista Beauty
A motion-led campaign simplifying a technical skincare product through clear visual storytelling.
My work is rooted in structure, clarity, and usability.
Whether designing a menu, publication, campaign, or identity system, I'm interested in how people navigate information and how design can make that experience simpler, more engaging, and easier to understand.
A background in physics continues to influence my approach, bringing a systems-based perspective to both creative and strategic challenges.
10+ years working across brand, editorial, packaging, motion, and digital design.
Clients include hospitality groups, publishers, beauty brands, and cultural organisations across the UK, Europe, the US, and the Middle East.
