Senior Designer | London
Creating clear, consistent brand experiences that help people navigate, understand and connect with brands.
Selected work
Dim Sum Library
Menus, packaging, and guest materials designed for Dim Sum Library.
Aqua Kyoto (Global)
Symbol design for Aqua Kyoto across print, digital, and environmental applications.
Spell Magazine
An editorial redesign for Spell Magazine, focused on making the layouts clearer and putting the content first.
Aqua Restaurant Group
Campaigns, collaborations, motion graphics, and print design created for Aqua Restaurant Group’s hospitality brands.
Seoulista Beauty
A digital campaign for Seoulista Beauty, explaining how the Cryo Cool Tool and skincare treatments work together.
I like bringing clarity and consistency to complex design projects.
Whether I'm designing a website, campaign, publication or visual identity, I think about how everything works together, from the first impression to the smallest details. Good design isn't just about making something look better; it's about making it easier to understand, easier to use and easier to maintain.
My background in Physics has influenced the way I think about problems: breaking them down, looking for patterns and building systems that are logical, scalable and consistent.
12+ years creating brand, digital and campaign work across hospitality, beauty, publishing and retail.
Experience includes restaurant launches, product launches, editorial design, packaging, websites and multi-channel campaigns for clients across the UK, Europe, the US and the Middle East.
