dim sum library
Launch campaign for Dim Sum Library London.
marketing campaign materials
The London opening required a wide range of marketing materials to support the launch campaign, influencer events and in-restaurant experience. The materials needed to feel consistent with the established Art Deco-inspired identity while working across print, digital and physical formats within a tight opening timeline.
I developed a coordinated set of marketing materials for the London launch, including campaign graphics, social assets, print pieces and packaging. The work included promotional newspapers and posters used in the launch video shoot, materials for influencer events, and packaging for the opening campaign, where 888 dim sums were given away as a symbol of good fortune.
The designs extended the restaurant’s black and gold Art Deco identity across print, digital and in-restaurant formats, creating a consistent visual presence for the opening.
The launch materials created a consistent visual presence across print, digital and in-restaurant touchpoints, supporting a smooth opening and strong early customer reviews.
