seoulista beauty
Seoulista Beauty launched the Cryo Cool Tool®, a cryo device designed to work with three supercharged serums. The tool and serums function as an integrated skincare system.
role
Designer
scope
Digital Design
Animation
Print campaign materials
Challenge
Position the Cryo Cool Tool® as the hero product while clearly demonstrating how it works with the serum system. The science behind cryo technology needed to feel approachable and trustworthy, not intimidating or overly technical.
Approach
Created animations demonstrating how the tool works with the serums to enhance absorption and results
Developed clean, clinical aesthetic using minimal layouts and science-forward graphic elements
Designed campaign materials that presented the tool and serums as one integrated system
Used restrained colour palette to convey professionalism and scientific credibility
Deliverables
Animated product demonstrations for digital channels
Email campaign explaining the technology and benefits
Print materials (posters, leaflets) for retail and events
Visual system that worked across online and in-store touchpoints
Outcome
Created launch campaign that successfully positioned the Cryo Cool Tool® and serums as a premium, science-backed skincare system. The clean visual approach made the technology feel accessible while maintaining credibility.
