seoulista beauty
Launch campaign for Cryo Cool Tool® device.
Digital design • animation • campaign materials
The campaign needed to position the Cryo Cool Tool® as the hero product while clearly showing how it works together with the serum system. The cryo science had to feel credible and trustworthy, but still easy to understand, not too technical or intimidating
I created product animations to explain how the tool and serums work together. The visual direction was clean and clinical, using minimal layouts and science-led graphic elements to support the message. I kept the palette restrained to communicate professionalism and trust without feeling cold. All campaign assets were designed to present the device and serums as one connected system rather than separate products.
The launch campaign positioned the Cryo Cool Tool® and serums as a premium, science-backed skincare system. The clear, minimal visual approach made the technology feel accessible while maintaining scientific credibility.
