Designing a single brand mark that works, carved into stone, printed at 16px, and across three international markets.
Client
Aqua Kyoto (Global)
My role
Lead Visual Designer
Focus
Cross-Cultural Identity, Scalability, Multi-Platform Use
Challenge
Aqua Kyoto needed a crest for its Paris expansion that could work across cultures and formats, carrying both Japanese heritage and Parisian elegance while remaining precise enough for physical and digital applications.
Strategy
I built the mark from geometric principles inspired by traditional Japanese mon, ensuring balance and scalability. I combined the existing Ankh symbol with the form of a Sakura to create a mark rooted in both brand and cultural context. The crest was then extended into physical applications, including a menu designed to echo the shape of the mark.
Outcome
The mark scales from digital interfaces to architectural applications.
The existing brand symbol was successfully integrated into a new cultural context.
The crest was adopted as a global standard beyond the local launch.
