aqua kyoto | Miami, New York, London, Paris
A custom crest designed for Aqua Kyoto and rolled out globally.
Brand crest • Visual identity element
A distinctive symbol was needed that could translate across marketing materials and physical spaces. The crest was initially created for the Paris opening and later rolled out across international locations.
I designed a custom crest inspired by traditional Japanese family emblems while incorporating elements unique to the brand. The symbol combines references to the ankh — the group’s core brand mark — with the form of a blooming cherry blossom, creating a recognisable icon that feels both culturally grounded and distinctive to Aqua Kyoto.
The crest was developed as a flexible element suitable for both graphic and interior applications.
The crest was adopted across Aqua Kyoto locations globally, becoming a consistent brand element used across marketing materials and interior spaces in London, New York and Hong Kong.
