Designing brand collateral for global collaborations and high-velocity campaign launches.
Client
Aqua Restaurant Group (New York, London, Dubai, Paris)
My role
Senior Designer
Focus
Brand Collaboration, Information Design, Digital, Print & Collateral
Aqua Restaurant Group operates across multiple global venues, each with distinct collaborations and seasonal launches. The challenge was to translate complex information — menus, narratives, and timelines — into clear, premium experiences across different formats and cultural contexts.
Azzurra — Italy Uncorked dinner series
Animation series introducing the regional journey, using illustration to match the tone of the event.
Aqua New York — social campaigns
Designed campaign assets for multiple collaborations, keeping a consistent brand while adapting the tone each time.
Dim Sum Library — London Opening campaign
Translating an established Hong Kong brand into a full-scale London environment — two floors, two months.
Aqua Kyoto London — Bento menu
Menu structure mirrors the physical box, allowing diners to navigate without cross-referencing.
Aqua London × Fragrance du Bois
Die-cut menu shaped around the perfume bottle, communicating the collaboration instantly.
Aqua Shard — Peter Pan Afternoon Tea
Designed the menu as a guided narrative, using illustration to structure the experience.
Hutong Dubai for Cartier — Brand collaboration
Adapted Hutong’s identity to align with Cartier’s strict visual standards while maintaining brand integrity.
