Spell Magazine
Editorial design · Art direction · Visual systems
overview
Spell Magazine explores beauty, lifestyle and related editorial content. The project demonstrates how editorial design can bring different stories and visual material together within a consistent publication.
The challenge
A magazine needs to accommodate a variety of content, imagery and editorial formats while maintaining a recognisable visual identity. The design must give each story its own character without losing the overall coherence of the publication.
The design system
I established a high-contrast monochrome visual language, using typography, layout and hierarchy to give the content greater prominence.
I developed modular templates for recurring editorial formats, creating a consistent framework that could adapt to different types of stories while maintaining a recognisable identity.
The redesign was applied across print and digital editions, with issues published through Issuu.
Outcome
The new editorial direction created a more focused and consistent publication, strengthening its visual identity and improving the reading experience.
40% increase in digital reading time, measured through Issuu analytics following the redesign.