spell magazine
Lifestyle publication for women of colour covering identity, beauty, fashion, and culture. The previous design felt cluttered and didn't support comfortable reading, particularly in digital formats.
role
Lead Designer
scope
Editorial Design
Layout System
Digital Adaptation
Challenge
Create a calmer, more readable experience that worked across both print and digital while maintaining the magazine's voice and visual interest.
Approach
Developed a cleaner editorial system with stronger hierarchy and better pacing
Created a flexible typography system that scaled across different article types
Designed layouts with more whitespace to support long-form reading
Used a monochrome palette to keep focus on content and imagery
Outcome
The redesign improved reader engagement, particularly in digital formats. Readers responded positively to the cleaner, more thoughtful reading experience.
