azzurra
An Italian seafood restaurant in Chelsea, inspired by boat-to-table dining traditions of the Mediterranean coast. The restaurant needed a complete brand identity and digital presence for its launch.
role
Designer
scope
Brand Development
Visual identity
Website Design
Print Materials
Challenge
The restaurant had a logo they liked, but everything else was undefined. The existing colour direction (greens and turquoise) felt cool and detached, not reflecting the warm, sunny Mediterranean dining experience they wanted to create.
Approach
Brand Development:
Shifted colour palette to Mediterranean azure blues and soft sandy neutrals that evoke sea, sky, and coastal warmth
Introduced subtle watercolour elements, lemon illustrations, and delicate sea-inspired patterns for texture
Developed clean, restrained layouts that let the food and restaurant interior take centre stage
Digital & Print:
Designed website with image-led layouts showcasing seafood and atmosphere
Created menus, signage, and marketing materials for the restaurant opening
Applied the brand system across all customer touchpoints
Design Philosophy: Keep everything simple and elegant so the food photography and restaurant experience remain the focus, not the graphics.
Outcome
Created complete brand system and digital presence that launched with the restaurant opening. The Mediterranean-inspired identity successfully communicated freshness, authenticity, and relaxed sophistication.
