azzurra
Designing a fresh, coastal identity for a new Italian seafood restaurant in Chelsea
role
Designer
scope
Brand Development
Digital & Print Materials
When Azzurra opened in Chelsea, they wanted to bring something special to the neighbourhood, authentic Mediterranean seafood with that relaxed, coastal vibe you'd find along the Italian coast. Their whole philosophy centres around getting the freshest catch from boat to table, and they needed a brand that would capture that story.
The restaurant already had a logo they liked, but everything else was a blank canvas. The original colour scheme leaned heavily into greens and turquoise, which felt a bit off for what they were trying to create. It wasn't quite capturing the warmth and authentic coastal feel they wanted their guests to experience.
So, instead of those cooler tones, a beautiful Mediterranean azure blue was paired with soft, sandy neutrals, colours that actually felt like being by the sea. Then I added in subtle details like lemon motifs and gentle sea-inspired patterns that gave the brand some personality without being too loud about it.
The whole approach was about letting the food and the space speak for themselves. Clean, simple layouts that put the gorgeous seafood and the restaurant's warm atmosphere front and centre. This thinking carried through everything, the website, the menus, all the little details you see when you're dining there.
