Solving a conversion problem by splitting one cluttered website into two distinct journeys.
Client
Beetle Juice Events
My role
Digital Designer & Framer Developer
Focus
Information Architecture, User Journeys, Conversion
Challenge
Beetle Juice served two distinct audiences — private clients and corporate planners — but the site treated them as one. The result was confusion, high bounce rates, and lost enquiries.
Strategy
Split the site into two clear journeys, tailored to each audience. Simplified pricing into structured options and rebuilt the site in Framer to ensure the experience worked as intended.
View Prototype
Outcome
Clarity: Separate journeys for distinct audiences.
Decision-making: Simplified pricing structure.
Execution: Design translated into a smooth, functional build.
Structure only works if it survives the build.
