Beetle Juice events
Mobile cocktail bar known for colourful vintage vans and fun events. Their website felt cluttered and difficult to navigate, particularly for corporate clients looking to book events.
role
Visual and layout design
tools
Figma
Framer
Adobe CC
Challenge
The original site treated all visitors the same, even though private clients and corporate bookers had different needs. Navigation was unclear and the visual design didn't match the brand's playful personality.
Approach
Redesigned site structure to separate private and corporate client pathways
Simplified pricing page to reduce confusion
Created cleaner layouts with better visual hierarchy
Developed a colour palette that balanced fun brand personality with professional credibility
Outcome
Designed full website redesign with improved navigation and clearer information architecture. Created Framer prototype to demonstrate the intended user experience.
Note: This was a freelance project. Final implementation varied from design vision, so I created a prototype to show the intended experience.