ninety
A refined catalogue design for iconic jewellery from brands like Cartier and Bulgari.
role
Designer
scope
Editorial Design
Art Direction
Print Design
challenge
Ninety curates a small collection of timeless jewellery from luxury brands, with each piece selected for its quality and character. They needed a print and digital catalogue that felt appropriately high-end but remained easy to explore.
The challenge was showcasing the collection without overshadowing it, letting the jewellery be the star while still creating a compelling brand experience.
solution
I designed a simple, structured layout that put the jewellery first. The approach was all about restraint and letting the pieces speak for themselves. The layout gave everything room to breathe. Key information like stone details, size, and origin was presented clearly without any fuss or competing visual elements.
Designed posters, leaflets, and email campaigns that introduced the tool and serums as one integrated system. The emails broke down how everything worked together, making the science feel accessible and the benefits obvious.
impact
The final catalogue feels calm and considered, exactly what you'd expect from a curated luxury collection. It shares just enough information to draw people in while letting the exceptional quality of the jewellery do the real talking.
Every design element supports the pieces themselves rather than competing for attention, creating the perfect backdrop for Ninety's carefully selected collection.
