seoulista beauty
Launching a skincare tool with science-backed storytelling for Seoulista Beauty's Cryo Cool Tool® and supercharged serums.
role
Designer
scope
Digital Design
Animation
Print Design
challenge
Seoulista Beauty needed to launch their Cryo Cool Tool®, a cryo device designed to work with three supercharged serums. The challenge was positioning this as a hero product while clearly communicating how it elevates the entire skincare routine.
The tool and serums worked as a system, but that needed to be immediately obvious to customers. Plus, we had to make the science behind cryo feel approachable rather than intimidating.
solution
I kept the visuals clean and focused on the science behind the technology. The campaign placed the Cryo Cool Tool® at the center, showing exactly how it works with the serums to deliver better results. I created animations that demonstrated how the tool works with serums.
Used a minimal, clinical aesthetic with science-forward graphic elements and colour palette. Everything felt trustworthy and professional but still visually distinct, whether online or in-store.
Designed posters, leaflets, and email campaigns that introduced the tool and serums as one integrated system. The emails broke down how everything worked together, making the science feel accessible and the benefits obvious.
